TikTok Grants Users Power to Reduce AI-Generated Videos in Timelines

The platform is rolling out a new feature that permits them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion AI videos.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a widespread launch. This shift comes amid a increase in AI-generated material, fueled by emerging content generation software.

AI Content on Other Platforms

Recent reports that approximately a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for substandard, mass-produced content that is frequently illogical or dreamlike.

Based on user feedback that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we intend to provide users the ability to see more or less of that, according to their own preferences,” said a company executive.

Scale of AI Content

The platform disclosed that there are now over a billion videos on its app labeled as made with AI. In total, over 100 million videos are added to the app every day, making AI-generated material a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be in a position to reduce or increase the amount of AI content they watch by using the “manage topic” setting in the app and picking AI-made media. Other topics that currently be modified under the setting include current affairs, style, beauty, and choreography.

Platform Guidelines

Its rules oblige content makers to label “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.

In addition, the service will henceforth add an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from trying to circumvent the tagging system.

AI Literacy Programs

The platform is furthermore introducing a $2 million educational fund for professionals and organizations to produce learning resources about ethical AI use. This project will benefit educational bodies dedicated to teaching programming and robotics.

Moderation Strategy

The video-sharing app has justified its safety measures, amid discussion over plans to cut jobs for a large number of review team members in Britain. TikTok is set to eliminate hundreds of positions in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it has to be seen by people. TikTok reported a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its machine learning processes.

“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”