A digital marketing strategist with over a decade of experience in content creation and SEO optimization for Swedish audiences.
Rachel Sennott joins the video call and immediately begins an explanation. “I can’t believe I’m late!” she says, seeming truly apologetic. Despite being only a couple of minutes delayed, she feels compelled to justify. “I tend to talk too much during calls. “Previous discussions went over, and I realized I talk too much!” Fortunately, in this context, that’s precisely what is ideal to encounter. Besides, it’s pretty predictable. Those familiar with her boldly queer and brash project titled Bottoms—which Sennott penned with her creative partner and appeared in alongside close companion the talented actress—would already know that she possesses plenty to say, be it about identity, sex, or the merits of creating a teen fight club. And, once you finish her recent eight-part HBO series I Love LA, it becomes obvious that the star holds further perspectives regarding the struggles of Gen Z life (As a millennial, she represents an honorary member to younger audiences, straddling eras adept for bridging millennials and Gen Z).
The comparisons to Lena Dunham’s groundbreaking show can’t be avoided and Sennott admits to being a fan, naming it together with the HBO hit, the acclaimed comedy and Atlanta as inspirations for the project, which follows the travails of online personality played by Odessa A’Zion and close companion who is also fledgling representative Maia. Perhaps, the largest influence on concept was reserved for Entourage, the HBO sitcom about an emerging A-list actor navigating in an often-seedy LA scene (choice quote: “only the unsuccessful find joy here”). She discovered it amid the pandemic, became “hooked”, and resolved to create a new version on it “for the girls and the gays”.
“My aim was to focus on digital fame over traditional entertainment, as my own beginnings were on the web,” she says. The idea for this project originated—to some extent—from personal, originally difficult, transition to LA and from the cosmic event, a frequently discussed event for enthusiasts. This represented a phase that involved her learn significant insights, work-wise and personally. “My twenties began with constant public emotional outbursts and disorganization,” she recalls. “Settling in LA during my mid-twenties brought calm, but soon everything unraveled.” “It resembled a series of extreme challenges…”
Brought up in Connecticut, Sennott started developing and showcasing humor while pursuing acting at NYU’s Tisch. “I followed traditional paths to get on stage, but nothing clicked,” she states. “Every campus humor group turned me down after tryouts.” I tried out for all the NYU plays and didn’t make it into any of them. “I wondered why I was even there at all.”
Sennott decided to act independently, performing at open mics with Ayo and posting hysterical (and decidedly) weird comedy videos online. One, Baby Cult, depicted several females obsessively fixated on pregnancy; another imagined being employed at the preppy clothing store Hollister as akin to being stuck in a thriller. In a neat twist of fate, she encountered Seligman through NYU’s movie community and ultimately featuring in her directorial debut, Shiva Baby, a stressful comedy set at a funeral gathering with echoes of the intense thriller. The central motif of her path, she notes, has been people her own age offering opportunities, rather than the industry at large. So, not the gatekeepers, then? “Definitely not them”, she repeats, continuing with a laugh: “They prefer we don’t succeed.”
Those who questioned regarding Sennott earlier will certainly be kicking themselves currently. As part of she describes as a “incredibly circular” story, she has achieved an ideal role. Previously she posted content named about Los Angeles on social media, in which she mocked movie previews (“Everyone’s hooked on something”). Years later, she’s a lead creator (with her partner) of a show about Angelenos juggling advantages of internet fame (such as celebrating at Elijah Wood’s house) with downsides (your associate being labeled as being a intoxicated criminal, and potentially becoming a unreliable persona non grata). Some could tempting to create a series about digital influence that was overly glamorous—or, more problematic, one that punched down at the characters. This show steers clear of each, resulting in a representation of privileged young adult living that’s frank about the chaos and the appeal.
“Many programs portray youth and online life with disdain and mockery,” she comments. “I think that young people have been through a lot – I’m mostly thinking of people younger than me, like my little sister, who went to college during Covid, so she had to come home, or my other sister who was doing school online.”|“The younger generation has faced significant
A digital marketing strategist with over a decade of experience in content creation and SEO optimization for Swedish audiences.
Tyler Leon