A digital marketing strategist with over a decade of experience in content creation and SEO optimization for Swedish audiences.
At this point a year ago, I was filming a television show with three singers. Included were a Ghanaian-origin rapper, a big pop star, and a famous mezzo-soprano. We were in the heart of winter. The previous evening, I’d been at an old friend’s 60th birthday, crammed into the function room of a pub somewhere in Surrey. The festivities were fun, however at that moment, simply to make conversation, I wondered how it was possible to avoid catching a cold when half the people at the party were part of an orchestra of winter ailments. Incidentally, what explains the trumpet-like nose blows, and others don’t? A question for another day.
Upon referencing the party, the group of artists backstage at the TV studio took two actions. To begin with, they shrunk away from me slightly. Second, they engaged in a feverishly enthusiastic discussion about preventing colds and this naturally enough given their line of work was something of an obsession for them. That makes sense, but I'm also deeply invested – I need to dodge colds no matter what since my colds are more severe than others'. I lack official documentation, but I firmly believe it. My colds last longer. My nasal passages are more congested, my throat is scratchier, my coughs are harsher, more persistent and seem infinite. My family, familiar with the early throat signs that signal an oncoming cold, often shoo me away or clear the room themselves. When I worked as a sports broadcaster, my teammates behind the scenes grew attuned to the warning signs. “Earpieces out!” the director would shout to the staff before I deafened them all, overloading their audio gear.
Regarding my nasal issues, don't get me started. Sprays, drops, even the sharp aroma of warm spirits my mother recommends … they help briefly before admitting defeat. And there’s nothing as pitiable as the sound of a Birmingham accent delivered with no nasal airflow. In other words, it sounds a bit nasally restricted at the best of times. On the plus side, it draws pity, which isn't ideal. In my first year away at university, away from my mum and her medicinal brandy, the janitor in our dorm felt sorry for me. “I’ve got just the thing for that, you dear. Be right back.” She was wonderfully sweet, with a strong Irish accent, and demanded I eat the peeled, raw onion she offered me in bed. She monitored my consumption. Bless her. Didn’t achieve anything, I’m afraid, except for upsetting my stomach and making my breath smell terrible.
Thus, I loathe winter illnesses and am quite sure that prevention is better than the cures that whether folk remedies or not, don’t work. I paid close attention then alongside my colleagues when the mezzo-soprano walked us through her cold avoidance regime. With seasonal gigs on the schedule, she was highly committed. She instructed us to sanitize hands regularly throughout the winter as far as I could deduce in addition, specific measures were necessary during festivities. Before any event, she suggested a few applications of Vicks First Defence through the nasal passages – even if healthy. Intense. I appreciated it. And, get this, she insisted on following it up post-event with more spray of the product.
I followed suit. And I can report I didn't sniffle all winter. It wasn't perfect: the numerous products I purchased, mislaid, repurchased, found, etc. Plus the frustrating time when you discover you've crushed the hand sanitizer you left in your back pocket and it's leaking all over. Nevertheless, a small cost for the benefit. As the cold season approaches once more, I’m re-armed to the teeth with the singer's suggested supplies. I’m ready for battle.
A digital marketing strategist with over a decade of experience in content creation and SEO optimization for Swedish audiences.
Tyler Leon